Law at Work are a genuine disruptor within their marketplace. They are neither a traditional law firm, nor a fixed fee provider. Whilst consulting for The Lane Agency, I was challenged to create a campaign that would stand out as much as the services the client provided. Something that would even make the Law at Work Board slightly uncomfortable for fear of upsetting their legal pals. They swallowed a brave pill and the phone started ringing. New clients, as well as disgruntled rivals.