Because Brands Matter | CalMac
15693
portfolio_page-template-default,single,single-portfolio_page,postid-15693,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive
About This Project

Working with strategic partners, The Lane, we pitched and were appointed by CalMac to support their activity during “2014 – The Year of Homecoming”. Our idea was routed in a simple truth. Most Scots love the idea of visiting the Western Isles, but they just never get round to actually doing it. We provided the emotional ammunition to make them take action. Increased visitor numbers suggest this approach got many on board with the idea.