Because Brands Matter | Bells Scotch Whisky
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Bells Scotch Whisky

About This Project

When Bells sponsored Scottish football, it was a high profile package, but it hadn’t really resonated with fans. I was asked to create a campaign that would go beyond awareness and create something more meaningful; Empathy. The 48 posters were a great success and Bells were inundated with requests for copies. The campaign won several awards internationally as well as an iconic D&AD Silver pencil. Result.