17 May Edinburgh brand consultancy launches service to help companies prepare for M&A and investment
Edinburgh brand building consultancy, Because Brands Matter, has launched a new service supporting high-growth companies prepare for investment and M&A activity.
Having already worked alongside businesses backed by investment firms including Par Equity, Maven, Archangels and Graphite Capital, Because Brands Matter is also targeting more advisory work with angel and venture capital firms and their portfolio companies.
Founding director David Reid said: “Investors now increasingly carry out diligence around brand, in addition to traditional due diligence around finance, legal and operations, and it’s an area where many companies come up short.
“Stronger brand interrogation and articulation at an earlier stage in the life cycle of a business will make it more investor-ready and better positioned for growth, investment or merger and acquisition.”
“Effective brand building and applied marketing should help to lead a business plan rather than being an afterthought and we’ve developed a process to help ensure that brand capital maximises returns for owners and investors alike instead of pegging valuations back.”