Because Brands Matter | Creative collective on course for £2m turnover after year of 25% growth
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Creative collective on course for £2m turnover after year of 25% growth

Alliance Creative in Edinburgh signs up Sky and National Museums Scotland as clients along with brand building chairman.

Digital collective Alliance Creative is on course for turnover of £2 million this year after increasing its size by 25% this year.

The Edinburgh company which can call upon a network of specialists from film-makers to designers and copywriters has enlisted another 15 to take its firepower to 75. It has also boosted its core staff from seven to 10 with another hire imminent.

It operates as an alliance so that clients only have to pay for the skills they want and offers them direct contact with creative professionals to create a more responsive service.

This year, Sky, National Museums Scotland and Edinburgh Napier University have been added to a client list that already included Standard Life, Clydesdale Bank, VELUX and London Zoo.

Former Leith Agency studio manager Steve Johnstone co-founded Alliance Creative in 2011 with Matt Armstrong and Dan Hay.

Johnstone said: “We have developed an agile and disruptive model in the form of a growing network of highly specialised creative talent, which clients really like because they only pay for the people and skills they need. The strength and depth of our team means we can flex up or down to support our client’s often diverse in-house or external requirements.”

Alliance Creative recently appointed brand and marketing expert David Reid as chairman to help guide the team through the next phase of growth.

Reid, who is the founder of the Because Brands Matter consultancy, said: “I was attracted by the flexibility and scalability of Alliance’s offering.  I believe the team is perfectly positioned to capture market share amongst clients of all sizes who are tired of paying for agency staff they have little or no working relationship with. This model enables clients to interact with creative people directly, by cutting out the middleman, thus making the client/creative relationship more efficient and cost effective”.

Alliance Creative has a 50/50 gender split and believes its model fits in with the trend towards flexible working that allows professionals to balance care duties with working remotely or from home.

Johnstone added: “We give our people the flexibility to manage their careers alongside family and domestic commitments. If you look at industry research in this area, it’s also clear that this kind of model, if anything, improves productivity and we’ve certainly found that to be the case across our team.”