davidreid, Author at Because Brands Matter - Page 3 of 3
1
archive,paged,author,author-davidreid,author-1,paged-3,author-paged-3,ajax_fade,page_not_loaded,,qode-title-hidden,qode-child-theme-ver-1.0.0,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Packaging has always been an important weapon in a brand’s arsenal, but more than ever before it has a stronger role because of fundamental shifts in consumer behaviour. With seven out of ten purchasing decisions taken in-store, packaging unquestionably influences product selection. But increasingly food and...