As a brand and marketing consultant, I spend a great deal of time building relationships, cultivating leads and listening to the challenges that owners and leaders face around growing their businesses. Indeed, it would be fair to say that if the Edinburgh Sheraton did coffee...
Edinburgh agency Alliance Creative has boosted its team after adding a string of new clients throughout the year. The creative services business, whose client list includes Standard Life Aberdeen, Clydesdale Bank, Velux and London Zoo, has welcomed new projects for Sky, National Museums Scotland and Edinburgh...
Alliance Creative in Edinburgh signs up Sky and National Museums Scotland as clients along with brand building chairman. Digital collective Alliance Creative is on course for turnover of £2 million this year after increasing its size by 25% this year. The Edinburgh company which can call upon a network...
In March I attended MIPIM; The world’s leading property market. My reason for going for quite simple. There’s little point in me going to a brand or marketing festival. I need to fish, where the fish are. Not the other anglers. Although it wasn’t my first time...
The redevelopment of Battersea Power Station (BPS) is both a herculean and hugely ambitious engineering undertaking, covering not just the footprint of the Grade II listed building itself, but a 42 acre expanse of land that it sits within. It is undoubtedly one of the...
A brand consultancy based in Edinburgh’s New Town has launched a service to support fast-growth companies preparing for investment rounds and possible M&A activity. Because Brands Matter, founded by former Leith Agency art director David Reid in 2008, is targeting more advisory work with angel...
It was a great privilege to be asked to officially judge and present the “Best in Show” award at Edinburgh Napier University’s 2018 MA Creative Advertising Course. Although it was a tough decision, with a number of notable contenders, one thing that was easy to see...
Edinburgh brand building consultancy, Because Brands Matter, has launched a new service supporting high-growth companies prepare for investment and M&A activity. Having already worked alongside businesses backed by investment firms including Par Equity, Maven, Archangels and Graphite Capital, Because Brands Matter is also targeting more advisory work with angel and...
The game is up and I’ve got a confession to make. I’m not qualified in Marketing. I have never been to an academic lecture on marketing, never studied it into the wee small hours under the harsh glare of an anglepoise lamp and have never achieved...
It’s fashionable these days to talk about the importance of being a strong ‘employer brand.’ But as is the case with most concepts of this ilk, it’s really just a new term for applying basic common sense to the practice of running a successful business....