Because Brands Matter | Border Biscuits
15676
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Border Biscuits

About This Project

Client research unearthed an interesting fact. Women, the most common purchasers of Border’s delicious biscuits, were resorting to desperate measures to conceal them from their families. Armed with this piece of insight the campaign idea didn’t really have to do much more that bring this fact to life. Often the best solutions aren’t hiding. They’re right there in plain sight.