Edinburgh Airport

Scotland’s busiest airport came under new ownership in 2012 and Because Brands Matter were part of the team that pitched for the rebrand. First we took the client team through a brand positioning workshop and set of research groups which resulted in a new brand strategy. Then we created a new brand identity using the iconic tower that has fast become synonymous with Edinburgh Airport. Since the brand refresh, Edinburgh Airport has been voted best European Airport three years in a row.

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