Because Brands Matter |
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MAKE YOUR BRAND MORE MEMORABLE.

Because Brands Matter is an Edinburgh based brand and marketing consultancy run by industry veteran David Reid. With a hand-picked team of highly specialised partners, we focus on helping businesses to reposition themselves for market penetration, sustained growth and positive impact to their bottom line. We firmly believe that great brands do things differently and enable this through Brand Positioning, Strategic Communications Planning and Creative Implementation.

Start with the end in mind.

Every organisation has its own unique DNA and the way that they position themselves should reflect this. Our preferred way of working is to initially conduct a Brand Positioning Workshop involving stakeholders from within your business. Together we will deconstruct your brand and carefully rebuild it using a bespoke Brand Key to harness its authentic points of difference.

The resultant Brand Report will contain firm recommendations to ensure your business is fully aligned towards achieving its goals and perfectly placed to seize a competitive advantage.

TRUSTED BY THE FOLLOWING BRANDS.

apex-hotels-v2
archangels
blackford-analysis
brewin-dolphin-v2
bruce-stevenson
direct-line-v2
university-of-edinburgh-v2
Untitled-1
green-tourism
imultiply
marketing-edinburgh
mothers-pride
nGage
law
levercliff
strathallan
strathblair
visit-scotland

INSIGHT INSPIRES CREATIVITY.

Here are some examples of campaigns that David has developed based on interrogating brands and discovering what makes them unique.

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An invaluable external perspective.

David has more than 32 years of marketing and brand building experience, client and agency side. With a well earned reputation for his work ethic, approachability and commitment to team building, he’s worked in virtually every sector imaginable and has been Creative Director of the Year, MD of the Year and SME Client of the Year. (Albeit not at the same time).

David has also won more than 90 international Creative Awards as well as 32 Advertising and Marketing Effectiveness Awards. He’s a Scottish EDGE assessor, a regular guest lecturer at The University of Edinburgh Business School and mentors at Edinburgh Napier University.

Depending on the scope and remit of the project, David can brings in highly specialised professionals who excel in Conversion Rate Optimisation, Website Design and Build, Strategic Media Buying, Social Media Planning, Writing, Design, Photography and Film-Making.

Be in good company.

BLOGS

A brand consultancy based in Edinburgh’s New Town has launched a service to support fast-growth companies preparing for investment rounds and possible M&A activity. Because Brands Matter, founded by former Leith Agency art director David Reid in 2008, is targeting more advisory work with angel......

Edinburgh brand building consultancy, Because Brands Matter, has launched a new service supporting high-growth companies prepare for investment and M&A activity. Having already worked alongside businesses backed by investment firms including Par Equity, Maven, Archangels and Graphite Capital, Because Brands Matter is also targeting more advisory work with angel......

The game is up and I’ve got a confession to make. I’m not qualified in Marketing. I have never been to an academic lecture on marketing, never studied it into the wee small hours under the harsh glare of an anglepoise lamp and have never......

It’s fashionable these days to talk about the importance of being a strong ‘employer brand.’ But as is the case with most concepts of this ilk, it’s really just a new term for applying basic common sense to the practice of running a successful business.......

In the digital age, it has almost become expected that brands develop an ‘higher purpose’ engagement strategy that seeks to connect with an audiences at an emotionally extended level. P&G champion the role of mothers in society. Dove celebrate femininity coming in all shapes and......

In case you hadn’t noticed podcasts are going through an incredible renaissance at the moment. Nowhere is this more is this more apparent than in the business world where those listening increased by over 11% in just the last twelve months. It’s interesting therefore to......

When meeting potential clients for the first time, I always explain that the work that I do is based on one simple objective – increasing sales by developing robust brand positioning strategies. In past years this would often lead to a comment like “So you......

Marketing plays a huge role in building businesses, driving profits and boosting the wider economy. As an industry however, it isn’t credited as much as it might be with CEOs who are often more than happy to take the credit when sales and market share......

I was talking to someone the other day and they let slip an interesting little nugget of fuzzy logic. “It must be hard for you get to get creative work these days, after all it is a young person’s game.” After a moment or two......

CONTACT

Our office is located in the heart of Edinburgh’s historic New Town. For an exploratory, no commitment conversation, email

david@becausebrandsmatter.com or call 07771 535614