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BECAUSE BRANDS MATTER

We are a Scottish based brand consultancy with a single focus:
helping start-ups and emerging companies become established brands.

We do through brand positioning, strategic thinking and award winning creativity.
And importantly, the awards are for effectiveness.

29 years in the business.

20 marketing Society Awards.

Over 90 Creative Awards won.

12 IPA Effectiveness Awards

ONLY PERSON TO WIN CREATIVE DIRECTOR OF THE YEAR, AGENCY MD OF THE YEAR & SME CLIENT OF THE YEAR.

 

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BRAND POSITIONING

You can’t create a brand without a robust positioning. And you can’t create a positioning without understanding your company’s DNA and what makes it different. We run immersive Brand Positioning Workshops which lead to the creation of your brand proposition, before turning our attentions to how you tell your story. This is the start of building the brand.

 

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BRAND STRATEGY

Once we understand where your company sits against it’s competitors we can start assessing how we can do things differently and capture market share. You don’t have to outspend the opposition, just out-think them. We will advise on how best to reach your target audience and convert them into customers.

 

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CREATIVE INTERPRETATION

Genuinely creative work gets noticed. It stands out because it is different. Sometimes it might even break the rules to make people look at a company or brand in a different way. We don’t do challenging creative work just for the sake of it. We do it to sell more product or to raise positive awareness. We do it because it is more effective.

WHO’S IN CHARGE?

David Reid brings almost 30 years of marketing and brand building experience to the science and art of brand development. On the agency side, David has won over 90 creative awards and well as multiple IPA and Marketing Society awards for effectiveness. On the client side David has helped define the brand strategies for more than 60 companies both nationally and internationally. Several retain David’s services on a consultative basis. From his office base in Edinburgh, David manages bespoke teams of designers, copywriters, researchers, web site builders, media buyers, photographers and illustrators.

TESTIMONIALS

  • David is an experienced and thorough marketing professional who undertook a repositioning exercise and brand workshop for us. I was especially delighted with the effectiveness of what was achieved and the creative output which has assisted in our on-going brand development.

    Sandy MansonSenior Partner at Johnston Carmichael
  • My business is business angeling and investment. Getting the marketing strategy spot on is fundamental to any business that I invest in having the opportunity to thrive. It is David that I call on to deliver those strategies.

    Mike RutterfordFounder of Archangel Investment and Former Director of The Entrepreneurial Exchange
  • David pushed our specific task hard to achieve a great result in a short space of time. He was direct and focused and kept our team on track, despite numerous potential diversions. He is someone I’d be happy to be in a tough situation with.

    Liz McAreaveyDirector at Edinburgh Chamber of Commerce
  • I worked with David on the famous 'Glen of Tranquillity' TV campaign. Not only did it win a heap of creative awards and achieve real stand out in the marketplace, they actually delivered quantifiable sales results.

    Graeme LindsayFormer Marketing Director at Glenmorangie
  • The Marketing Society has benefited greatly from David’s insight, intelligence, and experience. As a regular judge at our Excellence Awards and a mentor to young peole coming into the industry , he has helped promote a greater appreciation of the value of marketing to the wider business community.

    Graeme AthaDirector of the Marketing Society
  • I’ve had the pleasure of working with David over a great number of years and in that time I have been impressed with his commitment and dedication to the task in hand. Insightful with a real creative flair, David has contributed massively to the success of VisitScotland.

    Malcolm Roughead OBEChief Executive of VisitScotland
  • We consulted David to carry out a brand audit and drill into our core brand profile. Working closely with our management team, David successfully identified our company DNA, our USP's and helped assist in our plans for overall company differentiators and customer benefits. This work has been the basis for the formulation of our marketing strategy as well as our recruitment and training policies. It was the best consultancy work I have ever commissioned.

    Michael Laing OBEOwner of Laing the Jeweller
  • David has made a tremendous impact on the creative evolution of our brand. He has great empathy with the business and our people. David is a true professional with moments of creative brilliance.

    John CunninghamFounder and Managing Director of Border Biscuits
  • Working with David  is always interesting. He quickly gets it and can distill brand challenges into meaningful, actionable outcomes. His approach has been honed over great work on great brands. In our case, he nailed the pitch,  and the work was largely unchanged when we launched the resident brand for the city of Edinburgh.

    John DonnellyChief Executive of Marketing Edinburgh
  • Brands do matter. We worked with David to create ours and the relationship continues as he assists us in building, developing and strengthening it as we grow. David brings a fantastic feel for what is right - for the brand, the campaign and our messaging. This, coupled with a strategic heft that most agencies simply do not have, makes him an excellent partner.

    Gordon RobertsonCommunications Director, Edinburgh Airport

CONTACT

Contact David Reid on 07771 535 614 or
email david@becausebrandsmatter.com