David Reid

In recessionary times people don't just opt for Brands, they depend on them. During a downturn, businesses that have a strong Brand presence, a robust Proposition to take to market and relevant touch points with their customers, have a far greater chance of forging ahead, whilst their competitors fall by the wayside.

As a Marketer for over 23 years I have experience in helping to build Brands in every sector you could think of. As a Creative Director, as a Strategic Planner, as a Managing Director, as a Marketing Consultant and most importantly, as someone who knows what's a good use of your budget and what's a complete waste of time and money.

If there's anything you would like to discuss with me about Marketing and in particular raising the profile of your Brand and maximising it's effectiveness, then please get in touch. A chat costs nothing.

DavidDAVID REID, MANAGING DIRECTOR
  • Voted Most Promising Beginner to British Advertising 1986
  • Multiple Creative Award winner in Scotland, England, Cannes, NYC
  • Scottish Advertising Awards Agency MD of the year 2006
  • Multiple Award Winner at Scottish Marketing Awards
  • Current Board Director of Edinburgh International Film Festival
  • Friends Council - National Galleries of Scotland
David Reid
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  • Brand Auditing

    • How is your Brand performing? Is it even behaving like a Brand? Using research and old fashioned insight I'll audit how your organisation is currently talking to it's customers and provide a "helicopter view" of where you are at present and how to get to where you want to be in the future.

  • Marketing Strategy

    • What makes your Brand stand out from the crowd? The secret of successful marketing is having a point of difference. I can help you create this in the shape of a Unique Selling Proposition. Together with media selection advice that will ensure you don't waste time and money on channels that don't deliver results.

  • Creative Work

    • I have been Art Directing and Writing copy since coming into the business in 1986 and winning Best Newcomer to British Advertising six months later. I have won both Creative and Effectiveness Awards in every sphere of Marketing with budgets ranging from a few quid to over half a million. Who needs a big flash agency?

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